Following a fight over inheritance, Byung-chul was succeeded by his third son Lee Kun-hee in 1987. This corporate behaviour, together with help from the government, allowed the company to grow quickly, expanding into sugar refining, media, textiles and insurance - Samsung was considered an economic miracle. Samsung behaved much like a traditional Japanese company, where executives did as they were told without argument. Byung-chul was inspired by Mitsubishi and created a family-centric (chaebol) management structure for the company. The initial corporate logo had three stars and was based on a graphical representation of the Korean Hanja word Samsung.
In 1938, Lee Byung-chul dropped out of college and founded a small business he named Samsung Trading Co. Cain calls Samsung a “strange labyrinth of a company” and his engaging book reads like a dynastic story covering three generations of the Lee family.
